More Than a Campaign. A Celebration of Idaho.
One of a Kind is a statewide initiative created to shine a light on the people, places, businesses, traditions, and ideas that make Idaho unique. Through stories, events, photography, video, partnerships, and community participation, we’re creating a platform that brings Idaho together while showcasing the best of what our state has to offer.
What Is One of a Kind?
One of a Kind is an ID Guide storytelling and media campaign built to celebrate Idaho pride across print, digital, social, video, events, and community partnerships.
The campaign is designed to spotlight the stories that make Idaho different — from local businesses and small towns to outdoor culture, makers, leaders, families, and community traditions.
Our Mission
We exist to honor and amplify the heart and soul of Idaho—its people. Through powerful storytelling and thoughtful design, we connect the state’s business, community, and culture. By blending tradition with innovation, we create print, digital, and visual experiences that reflect who we are and where we’re going.
Why We’re Doing This
- Celebrate Idaho’s people, places, and stories
- Support local businesses and communities
- Promote statewide pride and connection
- Keep ID Guide’s print and digital storytelling mission alive
- Create a platform for Idaho voices to be seen and shared
How We Bring Idaho’s Story To Life
Storytelling
Highlighting remarkable people, businesses, communities, and experiences across Idaho.
Community
Creating opportunities for Idahoans to engage, connect, and participate.
Partnerships
Working alongside organizations that believe in Idaho’s future.
Statewide Impact
Connecting communities from North Idaho to the Treasure Valley, Magic Valley, East Idaho, and beyond..
Every community has stories worth telling. From entrepreneurs and farmers to artists, educators, tradespeople, innovators, and community leaders, One of a Kind exists to celebrate the people shaping Idaho’s future while honoring its past.
Join The Movement
Support the mission and help us continue telling Idaho’s story.
Membership Options:
Member
Become part of the community and help amplify what makes Idaho special.
Business Member
Align your organization with a statewide movement celebrating Idaho.
State Partner
Help expand the reach and impact of the campaign across the state.
Powered By ID Guide
One of a Kind is presented by ID Guide, Idaho’s statewide magazine dedicated to showcasing the people, places, businesses, and experiences that define our state. Through print, digital, social media, video, and community partnerships, ID Guide helps bring these stories to audiences throughout Idaho and beyond.
Help Keep Idaho’s Stories Alive
The success of One of a Kind depends on the people who believe in Idaho. Whether you’re an individual supporter, business partner, community leader, or simply someone who loves this state, your involvement helps us continue sharing the stories that make Idaho one of a kind.
One of a Kind isn’t focused on a single city or region. We’re committed to finding stories and building relationships throughout Idaho – from Sandpoint to Boise, Twin Falls to Idaho Falls, Coeur d’Alene to Pocatello, and everywhere in between.
Story Submission
Know a One of a Kind Idaho Story?
We’re looking for stories from every corner of Idaho — people, businesses, towns, traditions, outdoor spaces, events, and ideas that make this state special.
Because Idaho Isn’t Just A Place. It’s A Choice.
A choice to build. A choice to serve. A choice to stay. A choice to believe in something bigger than ourselves. And that’s what makes Idaho One of a Kind.